What would the new funds be used for?

Sales tax is deposited in the General Fund to pay for general city services.  The police department and local dispatch make up 45% of the General Fund, in addition to public works such as streets, storm drain, sidewalk and parks maintenance and other supporting city services. The revenues from Measure Z would help prevent deep cuts in City services paid from the General Fund, with public safety being a significant portion of that.

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1. What is Measure Z?
2. What would the new funds be used for?
3. What happens if the tax doesn't pass?
4. What items are charged sales tax?
5. Who pays sales tax?
6. How much will this cost families on average each year?
7. How is the sales tax spent in the City?
8. What is the sales tax rate? Who gets it?
9. If the sales tax does not pass, could others get the tax instead of Scotts Valley?
10. How else will the City address the need for more revenue?
11. How does the loss of Kmart and businesses like Scotts Valley Sprinklers hurt our needed revenue?